Wednesday, February 11, 2009

Here's why...



... I like The Pink Chaddi Campaign.

It's nasty — it will disgrace Pramod Muthalik, and rightly so.

It's non-violent — no underpants were killed in this movement.

It's eye-catching — I think underpants are a scandalous and powerful medium of expression.

It's witty — the protesters also have a smart tagline: "Because Chaddis Are Forever."

It's simple — and simple ideas tend to catch on quickly.

More power to the campaign.

What do I think of Valentines Day? Here's a post on the subject from last year.

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